On Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
What is On-Page SEO?
If you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”
It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google turns out to be progressively complex, one of the main considerations impacting on-page enhancement is significance. How significant is your page to the question? That is the manner by which you need to think when you're building up the page.
Think about these undertakings as an advantage to your end client. You have around eight seconds to impact a guest to collaborate with your site. The more cooperation and commitment, in addition to the more drawn out your clients remain on the site, the better their experience.
On the off chance that you put exertion into these classifications and systems, you'll see a lift in rush hour gridlock and an ascent in your inquiry nearness. When you comprehend everything that goes into your on-page SEO endeavors, lead an examination of your site to perceive how the life structures of your page is performing.
Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.
Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.
What’s more, search engines, in general, take into account many factors when ranking a website: on-page SEO, off-page SEO, and other important Google-backed factors.
There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.
The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.
If you’re working in HTML, the code for the title tag looks like this:
The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.
A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions. While there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page, it is recommended that you fill in the meta description for every page of your site.
The best way to check which pages are missing a meta description is to run your website through Screaming Frog’s SEO Spider. It shows you every URL under your domain, the meta description, and its length.
Earlier in 2016, Google extended the length of descriptions for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they’ll be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.
Clearly outline what users will find on the page. Add your brand name and sprinkle in a keyword or two if they don’t sound forced. Think about synonyms and other terms that will get the point across.
Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.
Google Started penalizing Mobile unfriendly sites in 2015. And they're likely to crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design
Use Outbound Links
Outbound links to related pages is a relevancy signal that helps Google figure out your page's topic. A recent study found pages with outbound liks outrank pages without outbound links.
Add 2-3 internal link to every post. If you want to see a great example of internal linking, check out Wikipedia.
Boost Site Speed
Google has stated that page speed used as a ranking signal. And Munch Web found that 75% of users wouldn't re-visit a site that took longer that 4 second to load. You can boost your site speed by using a CDN. Compressing images, and switching to faster hosting
Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page's relevancy (and possible quality). Sprinkle them into every post.
Make sure image file names include your target keyword (for example, on_Page_SEO.png) and that your target keyword is part of your image Alt Text.
Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eveballs on your get, the more likely someone is to link. A study by BrighEdge found that prominent social sharing buttons can increase social sharing by 70%
Post Long Content
The SEO adage "lenght is strenght" was supported by a Backlinko industry study which found that Longer content tends to rank significantly higher on Google's first page.
Use SEO-Friendly URLs
Google has stated that the first 3-5 words in a URL are given more weight. And our ranking factors study found that short URLs may have an edge in the search results.